The 5 Stages of Writing Irresistible Landing Page Copy

Landing pages are remarkably powerful conversion and SEO tools that turn traffic into money.

They force readers to focus on one thing — and one thing only.

To boost your email newsletter or blog subscribers …  sell more of your digital or physical product … or dominate a keyword in search rankings … you need to use landing pages.

And lots of them.

But crafting copy for a landing page is an art that goes beyond writing magnetic headlines and copy that sells.

See, you need to know what stage of sophistication (a Eugene Schwartz concept) your market is in before choosing the correct landing page template. Templates help us generate ideas. The stages of sophistication help us choose the right ideas.

Let me show you how this works.

First, there are a two concepts you need to understand.

Building landing pages 101

In the past, building landing pages meant you had to hire a designer and coder. Not anymore.

Tools like Premise make it so a writer like me can write and publish effective, professional landing pages.

Now, to help us sort through these stages of sophistication specifically, we’ll be talking about the headline and subheadline. This is how they look inside your WP admin if you are using Premise:

View the Original article